@Jeff Fletcher Let me add... this organization has "priors." And what I mean by that is they have a history of trying to control the narrative and they're not very transparent. Example of them trying to control the narrative: Excluding Sam Blum from the round table discussion Terry Smith used to do.
This whole rebuilding without saying they're rebuilding is just one more thing in a history of head scratching actions. They've created a culture where fans don't trust what they say and don't always understand what they're doing.
Casual fans probably don't care. A lot of AW members do.
That being said, I'm just answering your question. I don't worry about things I don't have control over.