i went to college in norcal. when kids up there would ask me where i lived, i told them the south bay (torrance, hawthorne, redondo beach area). UNIVERSALLY, they all responded by saying "oh, down by vallejo?" numbskulls for sure, but even people in norcal are geographically challenged about our own state.
it made perfect marketing sense for arte to change the name. i just wish now (as i wished then) that the "of anaheim" part didn't sound so dorky. unfortunately, that hasn't changed.