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Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"
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Chuck Richter
Posted 2013-02-01 11:52 AM (#1931998)
Subject: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



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Location: AngelsWin.com: Where Angels Fans Are @

HEAD & SHOULDERS REVEALS ANGELS PITCHER C.J. WILSON AS NEWEST MLB “MANE MAN”

Pittsburgh Steelers Brett "Da Beard" Keisel took a "whiff" of new Head & Shoulders "Mane Man'' L.A. Angels pitcher C.J. Wilson's hair during a media event surrounding Super Bowl XLVII, as the brand launches new Head & Shoulders with the scent of Old Spice, on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images)

MLB Pitcher and Iconic Brand Join Forces with Old Spice to Guarantee a Double Dose of Confidence

CINCINNATI, OH (January 30, 2013) – Head & Shoulders®, the official shampoo of Major League Baseball (MLB), today announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

With incredible talent on the mound, a diverse portfolio of hobbies including one of the most popular Twitter accounts in baseball (@str8edgeracer), and not to mention, great looking hair, C.J. was an ideal choice for Head & Shoulders as the brand marks its third year as Major League Baseball’s official shampoo. “Head & Shoulders is an iconic brand that I trust to take care of my hair and scalp so I can concentrate 100 percent on and off the mound,” said Wilson.

During an event in New Orleans surrounding Super Bowl XLVII on Wednesday, Keisel passed the baton – or shampoo bottle – to Wilson, marking the handoff from football season to baseball season.

Representing the brand throughout the 2013 MLB season, C.J. is declaring it’s the Season of the Whiff as he introduces guys to Head & Shoulders’ latest product in its “for men” portfolio – new Head & Shoulders with the handsome scent of Old Spice.

“We are excited to bring these two iconic brands together, giving guys a double dose of confidence by not having to worry about flakes and having the handsome scent of Old Spice,” said Michael Sabbia, Brand Manager for Head & Shoulders, North America, Procter & Gamble. “Having a guy like C.J., who shows confidence both on and off the field, is a great way to bring scalp and hair care to the forefront for guys everywhere.”

C.J. will be featured in an exciting and integrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch in March of 2013.

With over 50 years of proven technology and success, Head & Shoulders is a trusted daily grooming staple of professional athletes as the official shampoo of MLB and the National Football League. To learn more about Head & Shoulders and how to achieve great looking hair like C.J. Wilson, visit the Head & Shoulders for Men Facebook fan page at https://www.facebook.com/HeadandShouldersForMen.

About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women and help men look, feel and be their best every day. With 8 billion dollar brands and products available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $27 billion in fiscal year 2009/10, making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

About Major League Baseball Properties

The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
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Wallerrrr
Posted 2013-02-01 11:57 AM (#1932000 - in reply to #1931998)
Subject: Re: HEAD & SHOULDERS REVEALS ANGELS PITCHER C.J. WILSON AS NEWEST MLB “MANE MAN”



Hall of Fame

Posts: 12061

Location: CA
lol
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Blarg
Posted 2013-02-01 11:58 AM (#1932003 - in reply to #1931998)
Subject: RE: HEAD & SHOULDERS REVEALS ANGELS PITCHER C.J. WILSON AS NEWEST MLB “MANE MAN”



Hall of Fame

Posts: 32057

Really, all caps on the thread title for this?

Slow news day.
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Chuck Richter
Posted 2013-02-01 11:58 AM (#1932004 - in reply to #1932003)
Subject: RE: HEAD & SHOULDERS REVEALS ANGELS PITCHER C.J. WILSON AS NEWEST MLB “MANE MAN”



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Posts: 29182

Location: AngelsWin.com: Where Angels Fans Are @
Blarg - 2013-02-01 11:58 AM

Really, all caps on the thread title for this?

Slow news day.


its so Bruce can read it.





OK, OK, I changed it for you.
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Catwhoshatinthehat
Posted 2013-02-01 12:09 PM (#1932010 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"


Hall of Fame

Posts: 6573

Who else saw the word mane and thought of Lackey?
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Tyler
Posted 2013-02-01 12:27 PM (#1932029 - in reply to #1932004)
Subject: RE: HEAD & SHOULDERS REVEALS ANGELS PITCHER C.J. WILSON AS NEWEST MLB “MANE MAN”


Hall of Fame

Posts: 6136

Chuck Richter - 2013-02-01 11:58 AM

Blarg - 2013-02-01 11:58 AM

Really, all caps on the thread title for this?

Slow news day.


its so Bruce can read it.




LOL
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Soto Speaks
Posted 2013-02-01 12:41 PM (#1932046 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"




Location: Irvine
lame
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dochalo
Posted 2013-02-01 12:43 PM (#1932049 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"


Hall of Fame

Posts: 7484

no wonder Weaver said what he did.
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Chuck Richter
Posted 2013-02-01 12:54 PM (#1932061 - in reply to #1932046)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



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Posts: 29182

Location: AngelsWin.com: Where Angels Fans Are @
Soto Speaks - 2013-02-01 12:41 PM

lame


You know he's your Mane Man, Soto!
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djags45
Posted 2013-02-01 12:58 PM (#1932065 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



All-Star

Posts: 4176

I thought this meant he would grow an actual mane. Count me among the disappointed.
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Ray McKigney
Posted 2013-02-01 1:17 PM (#1932076 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



All-Star

Posts: 2957

Now we're going to have to see CJ in those annoying Head & Shoulders commercials? That's going to suck.


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kevinstockerisgod
Posted 2013-02-01 1:36 PM (#1932090 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Salt Lake Bees

Posts: 931

Between Trout being the new Subway spokesman and CJ getting this, Arte must be very happy with player marketability.
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2002_halos
Posted 2013-02-01 2:04 PM (#1932109 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Hall of Fame

Posts: 15050

Location: WestCoast
I hate the smell of old spice.
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Angel Dog and Beer
Posted 2013-02-01 3:19 PM (#1932158 - in reply to #1932049)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Hall of Fame

Posts: 5880

Location: San Luis Obispo, CA
dochalo - 2013-02-01 12:43 PM

no wonder Weaver said what he did.


lol.

"I have no problem with CJ being...I mean.... I'd have no problem with a gay teammate".
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cezero
Posted 2013-02-01 10:37 PM (#1932500 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Arkansas Travelers

Posts: 660

couldn't be trout...he's balding rapidly
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AZMike
Posted 2013-02-01 10:57 PM (#1932504 - in reply to #1932500)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



All-Star

Posts: 1695

Location: Tuscon
cezero - 2013-02-01 10:37 PM

couldn't be trout...he's balding rapidly


are you trying to imply Trout lied about his age?
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CaliAngel
Posted 2013-02-01 11:10 PM (#1932507 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"




A double dose of confidence?

I don't like the sound of that...
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skills
Posted 2013-02-01 11:35 PM (#1932510 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"




Is this thread a paid advertisement?
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EDinTUSTIN
Posted 2013-02-02 9:12 AM (#1932565 - in reply to #1932510)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Hall of Fame

Posts: 6987

skills - 2013-02-01 11:35 PM Is this thread a paid advertisement?

LOL

  Or it is a photo-op resume for a 2/3 replacement of ZZ Top should Billy Gibbons or Dusty Hill and Frank Beard retire.



Edited by EDinTUSTIN 2013-02-02 9:22 AM
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cezero
Posted 2013-02-02 9:43 AM (#1932602 - in reply to #1932504)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Arkansas Travelers

Posts: 660

AZMike - 2013-02-01 10:57 PM

cezero - 2013-02-01 10:37 PM

couldn't be trout...he's balding rapidly


are you trying to imply Trout lied about his age?


yeah, he's probably not even 18 yet.
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ettin
Posted 2013-02-02 2:28 PM (#1932726 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



All-Star

Posts: 2042

Location: Rancho Palos Verdes, California
Nice to see Head & Shoulders add a new mane member to its stable, continuing its long hairatige.
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Jay L
Posted 2013-02-02 5:30 PM (#1932793 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Hall of Fame

Posts: 12050

Location: OC
must be nice
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soCALkid
Posted 2013-02-02 6:14 PM (#1932804 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



Location: Sh*t, CA
Gay
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Chuck Richter
Posted 2013-02-02 6:19 PM (#1932806 - in reply to #1932510)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"



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Posts: 29182

Location: AngelsWin.com: Where Angels Fans Are @
skills - 2013-02-01 11:35 PM


Is this thread a paid advertisement?


Let's just say, MLB.com & the MLB Network love us.
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GlenM
Posted 2013-02-02 6:23 PM (#1932808 - in reply to #1931998)
Subject: Re: Head & Shoulders Reveals Angels Pitcher C.J. Wilson As Newest MLB "Mane Man"




I wonder if there will be some way this endorsement will be used against him during the year on this board, after he has a bad performance.
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